Google Business Profile Management
Your Google Business Profile (formerly Google My Business) is the single most underrated marketing asset most small businesses own. It is what shows up when someone Googles your business name, when someone searches "plumber near me," and when someone is browsing Google Maps for a place to eat. We treat GBP as a living asset: weekly posts, monthly photo uploads, Q&A monitoring, review response within 24 hours, NAP consistency across the web, and category optimization to make sure you show up for the right queries. For service businesses in Central NY, a well-managed GBP typically drives more inbound calls than any paid ad campaign of equivalent spend. GBP management is included in the $150/mo Performance & SEO Retainer — there is no separate fee for it. If you need GBP management standalone (no website work, no SEO), reach out and we'll quote it separately.
QUICK ANSWER
Get more calls from Google Maps and local search. We manage your reviews, keep your business info accurate everywhere, and send you monthly reports.
Who this is for
If any of these sound like your business, this is the right fit.
- Service businesses whose phone is their primary conversion channel
- Restaurants, salons, and shops competing for the Google Maps 3-pack in their neighborhood
- Owners whose GBP listing has gone stale (last photo uploaded 2 years ago, last post never)
- Anyone whose Google Business Profile has been suspended and needs reinstatement
- Multi-location businesses that need each location managed individually
Starting at $150
Billed monthly. Cancel anytime.
What's included
- GBP fully optimized (categories, services, attributes, hours)
- 4+ hand-written posts per month
- Photo upload strategy and monthly refresh
- Review response within 24 hours, every review
- NAP audit across 50+ citation directories
- Q&A monitoring and seeding
- Monthly performance report with calls, views, clicks
Optional add-ons
- + Full Local SEO bundle (already included in retainer)
- + Custom Web Design — $999
- + Suspension reinstatement — included if suspended during retainer
What changes after we work together
Real metrics our clients see, not vanity numbers.
Profile completeness
Posts per month
Review response rate
Calls directly from GBP
How we work
A structured approach to ensure your project stays on track.
- ● Profile Optimization We fill in every gap in your profile to ensure it is 100% complete and competitive.
- ● Content Strategy Weekly posts, photos, and updates are scheduled to keep users engaged.
- ● Performance Tracking Monthly reports on calls, clicks, and profile views.
Why this stack wins
We focus on the metrics that actually drive calls and revenue.
Map Pack Dominance
Get into the "Top 3" map results where most local calls come from.
Review Management
We help you get more 5-star reviews and handle responses professionally.
Active Presence
Regular posts and updates keep your profile fresh and favorited by Google.
How this differs from the standard approach
Side-by-side: what most agencies do vs how we do it.
| Aspect | Traditional approach | ANTHONY. Edge |
|---|---|---|
| Pricing | $300–800/mo standalone GBP management | Included in $150/mo Performance & SEO Retainer |
| Post frequency | 1/month or auto-generated stock content | Weekly hand-written posts about your actual business |
| Review response time | 3–7 days, often generic templated reply | Within 24 hours, personalized to the specific review |
| Suspension help | Extra fee, $200–500 | Included if it happens during your retainer |
| Photo strategy | Stock photos from an image bank | We coach you to send phone photos of real jobs, real food, real customers |
| Reporting | Vague monthly PDF | Live data: views, calls, direction requests, website clicks |
FAQ
Everything you need to know about this service.
Why is my Google Business Profile suspended?
Almost always one of three things: a category change Google flagged as spam, a business name change that does not match your business registration, or a NAP (name/address/phone) inconsistency between GBP and the web. Reinstatement usually takes 2–6 weeks of working through Google's support form with the right business documentation. We have done it dozens of times.
Can you hide or remove bad reviews?
No, and anyone who says they can is lying. Google only removes reviews that violate its content policies (fake, hate speech, off-topic, conflict of interest). What we CAN do is flag reviews that genuinely violate policy, respond professionally to all reviews in a way that demonstrates ownership to future readers, and build a steady stream of positive reviews so any single negative one is diluted.
How do I get more reviews on Google?
Three things, in order of impact: (1) ask every happy customer at the moment of service completion, ideally via a one-click review link, (2) follow up by text 24 hours later if they did not leave one, (3) make it absurdly easy — short URL, no login friction. We set up the review request automation and provide the scripts. Most clients go from 12 reviews to 80+ in the first year.
How much does GBP management cost?
If you take the Performance & SEO Retainer ($150/mo), GBP management is included — no separate fee. If you want GBP standalone, we quote it separately, typically $99–199/mo depending on number of locations and review volume. Most clients do the retainer because GBP and website SEO compound on each other.
What's the difference between Google Business Profile and Google My Business?
Same product, renamed. Google rebranded GMB to GBP in November 2021. The standalone GMB app was retired in 2022 — you now manage your profile through the Google Maps app, the Google Search interface, or the web dashboard at business.google.com.
Do you need access to my Google account?
No. We become a manager on your GBP listing through Google's invitation flow — you keep primary ownership and can remove our access at any time with one click. We never ask for your password.
Will managing my GBP actually drive more calls?
For a typical service business in Central NY, yes — significantly. The Maps 3-pack gets about 44% of local search clicks. Moving from outside the 3-pack into it can 5–10x your inbound calls from Google. We track it in the monthly report so you can see the exact lift.
What if my business name changed or I moved locations?
Both are handled carefully. Name changes require Google support verification (we walk you through it). Address changes require Google to re-verify by postcard. We handle the paperwork and timeline either way — and we update NAP across all 50+ citation directories simultaneously so Google does not see an inconsistency that triggers a suspension.
Sources & citations
- Businesses with complete Google Business Profiles get 7x more clicks than those with incomplete listings, per Google internal data. — Google Business Profile Help center
- BrightLocal found that 76% of consumers who search for a local business on their phone visit a business within 24 hours, and 28% of those visits result in a purchase. — BrightLocal Local Consumer Review Survey, 2023
- Google deprecated the standalone Google My Business mobile app in 2022, moving all management to Google Maps and Search interfaces — many small businesses missed the transition and have not posted to their profile since. — Google Workspace Updates blog, 2022
- Google reports that posts on a Business Profile expire after 7 days for "What's New" type posts, meaning weekly posting cadence is the minimum to maintain an active profile signal. — Google Business Profile Help, post duration documentation
Related services
Often combined with this work to compound results.
Local SEO & Google Rankings
Help your business show up when local customers search on Google. We optimize your website, manage your Google Business Profile, and track your rankings.
Custom Web Design
Custom websites designed to look great, load fast, and turn visitors into customers. Built from scratch for your business.
Managed Hosting & Support
Fast, secure website hosting with hands-on support. We handle updates, security, and backups so you do not have to think about it.