Custom Web Design
A custom website from ANTHONY. is hand-coded, not assembled from a WordPress theme. Every page is built on Cloudflare's edge network and rendered in under a second on a mid-range Android phone over 4G. That matters because 53% of mobile visits are abandoned when a page takes longer than three seconds to load — and Google has used Core Web Vitals as a ranking signal for every mobile search since 2021. You get a 90+ Lighthouse score on day one, a layout designed around your single most important call-to-action (a phone call for service businesses, a quote form for contractors, a booking link for service-area businesses), and code you own outright. No themes to update, no plugins that break overnight, no monthly fee just to keep the lights on. This service is for owners in Rome, Utica, New Hartford, Syracuse, and the surrounding Central NY market who are tired of looking like everyone else and want a site that actually converts the traffic they're already getting.
QUICK ANSWER
Custom websites designed to look great, load fast, and turn visitors into customers. Built from scratch for your business.
Starting at $999 one-time. See full pricing →
Who this is for
If any of these sound like your business, this is the right fit.
- Service businesses in Central NY (HVAC, plumbing, roofing, electrical, landscaping) whose phone is the lifeblood of the business
- Owners launching a new brand who don't want to start on WordPress and inherit the maintenance debt
- Contractors and trades who get most of their leads from Google but are losing them to faster competitor sites
- Local restaurants, salons, and shops that need a single beautiful page that loads instantly on a phone
- Established businesses with a tired 2015-era site that no longer reflects what they actually do
Starting at $999
One-time project fee.
What's included
- Up to 20 pages, hand-coded
- Mobile-first design, 90+ Lighthouse score on launch
- Schema markup, semantic HTML, AEO answer blocks
- Google Analytics 4 + Search Console connected
- 30 days post-launch support
- You own the code on day one
Optional add-ons
- + Edge Hosting on Cloudflare — $49.99/yr
- + Performance & SEO Retainer — $150/mo (unlimited edits, SEO, GBP)
- + Studio-Managed Build upgrade — $1,499 (adds Sanity CMS)
What changes after we work together
Real metrics our clients see, not vanity numbers.
Mobile Largest Contentful Paint
Lighthouse performance score
Time from contact form to live site
Ongoing cost after launch
How we work
A structured approach to ensure your project stays on track.
- ● Strategy & Blueprinting We map out the user journey and site architecture before a single pixel is placed.
- ● Design & Interaction Visual drafts and prototypes are refined until the aesthetic matches your brand perfectly.
- ● Deployment & Launch Final testing, a Lighthouse audit you can read yourself, and a launch window you actually pick.
Why this stack wins
We focus on the metrics that actually drive calls and revenue.
Mobile-First Design
Most customers find you on their phone. We build sites that look and work perfectly on every screen.
Under 1.5s First Paint
Hand-coded on Cloudflare’s edge. Every page lands in under a second and a half on 4G, measured live in Google PageSpeed.
Conversion Driven
We do not just make it pretty. We design layouts that guide visitors toward your primary calls to action.
How this differs from the standard approach
Side-by-side: what most agencies do vs how we do it.
| Aspect | Traditional approach | ANTHONY. Edge |
|---|---|---|
| How the site is built | WordPress theme + 25 plugins, assembled in a week | Hand-coded TypeScript + React, deployed to Cloudflare edge |
| Who owns the code | You rent the site — cancel and it disappears | You own 100% of the code on day one — full GitHub handoff if you want it |
| Page weight | 4–7 MB per page (jQuery, sliders, ad scripts) | Under 150 KB per page, no tracking junk, no popups |
| Mobile load time | 3–6 seconds on a real phone over LTE | Under 1 second, measured in Google PageSpeed |
| Lock-in | 12-month contract, monthly fee in perpetuity | One-time $999 or 3 × $350. Hosting is $49.99/yr and optional |
| Updates and edits | Submit a ticket, wait 5 business days | Text or email Anthony — most edits live within 24 hours |
| SEO baseline | Generic meta tags from a Yoast wizard | Schema markup, AEO answer blocks, internal linking from launch |
FAQ
Everything you need to know about this service.
How long does a custom website build take?
A standard 5–10 page custom build is 4–6 weeks from kickoff to launch. The first week is strategy and copy, weeks two through four are design and build, and the final week is testing, the Lighthouse pass, and your launch window. We do not start the clock until your deposit clears and the kickoff questionnaire is back — that keeps everything honest.
How much does a custom website cost?
Fast Track is $999 one-time for a full custom build up to 20 pages. Flex Lease is 3 × $350 if you'd rather spread it. Hosting is a separate $49.99/yr on Cloudflare's edge — and you can host elsewhere if you want. There are no monthly fees baked in, no surprise renewals, and no contract longer than the build itself.
Do I own the website when you are done?
Yes. You own 100% of the code, content, and assets the day final payment clears. If you ever want the GitHub repo handed off so you or another developer can take it from there, just ask. That is not how Hibu, Townsquare, or most agencies work — they rent the site to you forever.
What if I already have a WordPress site? Do I have to ditch it?
Yes, and that's a feature, not a bug. We rebuild your content on a modern stack so you stop paying for plugin updates, security patches, and the inevitable hack. You keep your domain, your copy, your photos, and your Google rankings — we 301-redirect every old URL so SEO equity transfers. What you lose is the plugin sprawl. See our Website Rescue & Rebuild service for that exact scope.
Will my new site rank on Google?
Every site we build ships with schema markup, semantic HTML, fast Core Web Vitals, and an XML sitemap submitted to Google Search Console on launch day. That gives you the technical foundation for ranking. Actually outranking competitors for your money keywords is what the Local SEO service is for — building well is necessary but not sufficient.
Can I edit the site myself after launch?
If you want a CMS to edit content yourself, look at the Studio-Managed Build ($1,499 — includes Sanity CMS embedded at admin.designedbyanthony.com). Fast Track ($999) is hand-edited by us; you text or email the change, we publish it. Most clients prefer the latter because there's nothing to learn and nothing to break.
What is the catch?
There is no catch, but there are trade-offs. You won't get drag-and-drop page editing like Wix or Squarespace because that's exactly what makes those sites slow. You're trusting one person (Anthony) instead of a 50-person agency — which is faster and cheaper but means you can't call a 1-800 number at 2am. And we won't build you a 50-page site stuffed with thin content, because Google penalizes that now.
Do you do e-commerce or just lead-gen sites?
Both. Lead-gen sites for service businesses are our specialty (about 80% of what we ship). For e-commerce, we build on Shopify, Stripe Checkout, or a custom cart depending on your catalog size and the integrations you need. E-commerce builds start at $1,499 because of the additional payment, inventory, and tax-handling work.
Sources & citations
- Google has used Core Web Vitals (LCP, INP, CLS) as a ranking signal for every mobile search since June 2021. Sites that fail the 'good' threshold are demoted in mobile results. — Google Search Central, Page Experience update (2021)
- 53% of mobile users abandon a page that takes longer than 3 seconds to load. Most WordPress builds measured by HTTP Archive land between 4 and 7 seconds on mobile. — Google / SOASTA Research, Mobile Page Speed Industry Benchmarks
- The median web page weighs 2.4 MB on mobile as of 2024 (HTTP Archive). ANTHONY. custom builds typically ship under 150 KB per page — roughly 16x lighter than the median. — HTTP Archive Web Almanac, Page Weight chapter
- Cloudflare operates data centers in 330+ cities and serves about 20% of all websites globally, giving sites on its edge network sub-50ms first-byte times from nearly any major metro. — Cloudflare Network status page
Related services
Often combined with this work to compound results.
Managed Hosting & Support
Fast, secure website hosting with hands-on support. We handle updates, security, and backups so you do not have to think about it.
Local SEO & Google Rankings
Help your business show up when local customers search on Google. We optimize your website, manage your Google Business Profile, and track your rankings.
Website Rescue & Rebuild
Fix a slow, outdated, or broken website. We rebuild for speed, mobile friendliness, and better Google rankings.