Your service business deserves a site that gets to work — from $499.
Hand-coded for Central New York service businesses, with clean local-search structure and clear ownership from day one. Focused builds can launch in five business days after complete intake; broader scopes get their price and timing in writing before you sign.
- Rome, NY studio — owned and run by Anthony
- Free technical check-up
- One human, one phone number
Do you already have a website?
Choose once. I’ll take you to the useful next step.
Skip the rebuild tax.
Start with clean code, clear ownership, local-search structure, analytics, and a site that can move hosts. No plugin pile, rented template, or mystery maintenance bill to undo later.
- Hand-coded and mobile-first
- Your domain, code, and customer list
- Search Console and measurement at launch
- From $499 for a focused five-page site
First Central NY builds: 6 months of SEO, free.
Your hand-coded site is a flat $499 one-time — you own the code, and hosting is just $39.99/yr. No subscription to keep it online.
Book a new build and your first 6 months of Local Visibility — Growth ($900 value) are free — then $150/mo only if you want to keep the momentum. Refundable until you approve.
No long-term contract · Flex Pay available · One operator, one phone
Scope, sign, done — one flow.
Already know you need it built or rescued? Skip the handoff. The build wizard carries every choice straight into the agreement and invoice — no back-and-forth, no surprise total.
- 1
Pick the scope
Choose your package and options. Flat pricing — nothing hidden.
- 2
Sign the agreement
Every choice flows into a plain-English contract you sign online.
- 3
Review the invoice
See the exact total before you pay a cent. Refundable until you approve.
A template builder, the local shop, a big-media bundle, or me. Here's the honest math.
Same comparisons my clients ran before they hired me. Including the rows where I lose.
| ANTHONY. | Template builders | Local CNY shop | Big-media agency | |
|---|---|---|---|---|
| Cost to start | from 3 × $175 or $499 one-time | $192–$540/yr | $3K–$8K upfront | $199–$399/mo (locked in 12-mo) |
| Time to launch | 5 days from intake | You build it; weeks if you're new | 6–12 weeks typical | 4–6 weeks |
| Refundable until you approve | Yes | 14-day refund window | Deposit usually non-refundable | No (multi-year contract) |
| Hand-coded (no template) | Yes | No — drag-and-drop blocks | Usually a stock template | Templated platform |
| CRM included | 60 days of VertaFlow CRM | No | No | Bundled, but you can't take data out |
| You own the code + domain | Yes — exportable, no lock-in | No (proprietary platform) | Yes | No (platform-locked) |
| Best for | Local service businesses + small brands | Hobby sites, fast portfolios | Larger budgets, in-person rapport | Multi-location franchises |
Where I'm the wrong call: a large e-commerce storefront, a 50-editor CMS, or a native mobile app. I'll send you somewhere better — by name. See how I build for the full tradeoffs.
A focused home for every part of the work.
VertaFlow — Turn new leads into organized work
CRM, estimates, e-signatures, payments, review requests, and a client portal for service businesses that need one operating system after the website converts.
Explore VertaFlow →ANTHONY.online — Use the tools behind the build
Independent web apps, practical calculators, embeddable widgets, a free site check-up, and technical build notes from the same product ecosystem.
Explore the apps →Build, rescue, host, rank. One person owns all four.
Designed, coded, shipped, and supported by the same hands. When something breaks at 9pm, you know exactly who's picking up.
Custom websites
Custom websites designed to look great, load fast, and turn visitors into customers. Built from scratch for your business.
Learn more → 02 · RESCUEAudit & rebuild
Fix a slow, outdated, or broken website with a modern, mobile-friendly technical foundation.
Learn more → 03 · HOSTManaged hosting
Fast, secure website hosting with hands-on support. We handle updates, security, and backups so you do not have to think about it.
Learn more → 04 · RANKLocal Visibility
Help your business show up when local customers search, compare, and ask AI systems for a trusted recommendation.
Learn more →Point your AI agent at this site. It can actually use it.
Most sites are built for human eyes. This one also talks to machines: it exposes WebMCP tools an AI assistant can call directly — to read pricing, list services, or book a call — instead of guessing its way through the page. The future of getting found isn't only ranking #1. It's also being the option an agent can read and recommend.
What an agent can do here
- read
get_pricingPackages, Local Visibility tiers + add-ons - read
list_servicesEvery service with benefits - action
request_free_auditRun + save a free site audit - action
capture_leadSave a visitor as a lead - action
request_quoteRequest a project quote - action
book_contactAsk Anthony to reach out - action
start_package_wizardOpen the guided package picker
Action tools always ask before they do anything — an agent can't quietly submit on your behalf. How agent-ready sites work →
This isn't a mock-up. The button below calls the same list_services tool a real
AI agent would, live in your browser:
Audit Monday. Fast Track live in five days. Not six months.
Start with the free audit, pick your build, sign the agreement in the same flow, then review the invoice before payment. No jargon — ever.
Free site check-up
Drop your URL for real Google speed and technical findings, plus a plain-English list of the highest-impact fixes. No deposit. No sales call. The email is optional — add it for a few follow-up tips, unsubscribe anytime.
Quoted to scope
If we're a fit, you get a written package based on the approved page scope. Focused five-page builds start at $499 or Flex Pay at 3 monthly payments of $175.
Designed and built by me
I write the code, do the design, and handle the visibility setup. You see progress weekly. Nothing launches until you say it is ready.
Shipped and supported
Your timeline is set before you sign: a defined Fast Track can launch in five days, while broader builds get the scope and date agreed up front. Then I monitor and support it personally — not through a help desk.
In the Marine Corps, “good enough” doesn’t exist. You ship clean, execute with precision, and you don’t hand something off until it’s right. I carry that into every site I build.— ANTHONY · Founder
Built for businesses you’d recognize from down the road.
Posted prices. Written scope. No $8K-for-five-pages surprises.
Pick the page range that matches the job. Integrations or custom functionality are scoped separately before signing.
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