Get found locally now. Get understood next.
Local visibility is the discipline of making your business easy to verify wherever a buyer looks next: Google, Maps, AI answers, review surfaces, directories, and your own website. We do the on-page work (search research, content, schema, internal linking), the off-page work (citation cleanup, NAP consistency across 50+ directories, review acquisition strategy), and the Google Business Profile work (weekly posts, photo uploads, Q&A management, performance reporting). The program comes in three tiers — Starter ($99/mo), Growth ($150/mo, our most popular), and Pro ($299/mo). The Growth tier includes everything most local businesses need — no separate line item for blog posts, no surcharge for citation cleanup, no per-keyword fee. The goal is not hype or a rented trick. It is a durable local proof system that compounds: clearer service pages, fresher profile signals, better reviews, cleaner structured data, and a monthly dashboard you actually get to keep.
Three commitment levels. Same product family.
Start with the essentials, scale into content and multi-location as you grow. Every tier strengthens the signals humans, Google, and AI assistants use to understand who you serve.
Local Visibility — Starter
Make the essentials clear to Google, maps, and answer engines.
- Google Business Profile setup & management
- Citation / NAP cleanup & monitoring
- Monthly local visibility report
- Review monitoring
- Visitor experience monitoring
Local Visibility — Growth
The momentum plan — proof, content, structure, and hosting included.
- Everything in Starter
- Buyer-language visibility tracking
- AI-readable page improvements
- 1 blog post / month
- Google Business Profile posts
- Edge hosting included
Local Visibility — Pro
Multi-location visibility with competitive signals and conversion work.
- Everything in Growth
- 4 content pieces / month
- Multi-location support
- Competitive visibility tracking
- Conversion path improvements
- Priority edits
Bundle perk: 6 months of Local Visibility — Growth free with a new website build ($900 value). Start a build →
How this differs from a big-media visibility bundle
Side-by-side: what most agencies do vs how we do it.
| Aspect | Traditional approach | ANTHONY. Edge |
|---|---|---|
| Pricing | $500–1,500/mo, billed quarterly, 12-month contract | $150/month flat, no contract, cancel anytime |
| Reporting | Vague monthly PDF with "impressions" up 23% | Live dashboard with visibility, call tracking, and action history |
| Content production | Outsourced to overseas writers, $200/post extra | Written by Anthony for your specific service area, included |
| Google Business Profile posts | Auto-generated stock content | Hand-written weekly posts about your actual business |
| Citation building | $200–500 one-time, then nothing | Ongoing NAP audit across 50+ directories, included |
| Call tracking | $50/mo add-on | Included — see which search surface, page, or campaign drove the call |
| Cancellation | 60-day notice + early termination fee | Cancel any month. You keep everything we built. |
Local Visibility FAQ
Everything you need to know before you start.
How long does Local Visibility take to show results?
You typically see the first proof improvements in 4–8 weeks: cleaner profile data, stronger service pages, fresh posts, better review response patterns, and clearer structured data. Bigger local visibility gains usually compound between months 3 and 6 because search systems need time to reprocess the improved signals.
Do you guarantee first-place search results?
No, and you should not work with anyone who does. Search visibility is competitive and depends on factors no agency controls: competitors, platform updates, review velocity, and customer behavior. What we guarantee is honest tracking, weekly work documented in your dashboard, and a clear monthly report. If we are not delivering, you cancel — no contract.
How much does Local Visibility cost?
Local Visibility comes in three tiers: Starter ($99/mo), Growth ($150/mo — our most popular), and Pro ($299/mo). Growth includes Local Visibility, Google Business Profile management, on-page optimization, 1 blog post/month, keyword tracking, and a monthly report — with Edge hosting included. There are no per-keyword fees, no content surcharges, no citation-building add-ons. Compare to big-media agency bundles, which run $500–1,500/mo and often cap content at 1 post per month.
What's the difference between Local Visibility and Google Business Profile management?
Local visibility is the broader discipline — it includes on-page work on your website, off-page work like citations and reviews, structured data, and Google Business Profile. GBP management is one component focused specifically on the Google listing. We bundle them in the Growth tier because they reinforce each other; doing one without the other leaves gaps in the proof buyers and systems use.
Will Local Visibility work for my business?
It works for any business whose customers physically visit (restaurant, salon, shop) or whose customers are searching for a local service (HVAC, plumbing, lawyer, contractor). It does not fit pure e-commerce shipping nationwide — that requires a different strategy. If you serve customers within a defined service area, local visibility is one of the highest-ROI marketing channels available.
Can I do Local Visibility myself?
Yes, the moving parts are public — Google publishes guidelines, citation databases are searchable, and visibility tools are inexpensive. What you cannot DIY easily is the time: ongoing citation cleanup, weekly GBP posts, monthly content production, and the technical schema work. Most owners try DIY for three months, get frustrated, and hire it out. Skip step one.
What if I already have an SEO company?
Get a copy of your last three months of reports and the work log behind them. If the reports are vague ('we increased impressions by 18%') and you cannot find concrete changes to pages, profile data, citations, reviews, or lead capture, you may be paying for activity that does not move the business. We will audit your current setup free and tell you honestly whether to keep them.
Do you do SEO for businesses outside Central NY?
Yes. About 60% of our visibility clients are in Rome / Utica / Syracuse, but the methodology works in any city. We have clients in Buffalo, Albany, and a handful out-of-state. The deeper expertise on Central NY just means we already know which directories matter locally and which Chamber memberships actually drive citation authority.