ANTHONY. EST. 2026 · CNY (315) 281-9639 Client Portal FREE Audit
Local SEO — one family, three tiers

Get found locally. Pick your pace.

Local SEO is how a roofer in Rome, NY ends up on page one of Google when someone in Utica searches "roof repair near me." It is the discipline of getting your business into the Google Maps 3-pack (where 44% of local clicks go) and into the organic results below it. We do the on-page work (keyword research, content, schema, internal linking), the off-page work (citation building, NAP consistency across 50+ directories, review acquisition strategy), and the Google Business Profile work (weekly posts, photo uploads, Q&A management, performance reporting). Local SEO comes in three tiers — Starter ($99/mo), Growth ($150/mo, our most popular), and Pro ($299/mo). The Growth tier includes everything most local businesses need — there's no separate line item for blog posts, no surcharge for citation cleanup, no per-keyword fee. Most clients see meaningful ranking movement in 60 days and dominate their primary keywords inside 6 months. We track and report every keyword, every call, and every conversion in a monthly dashboard you actually get to keep.

See the three tiers ↓ Call (315) 281-9639
Plans & pricing

Three commitment levels. Same product family.

Start with the essentials, scale into content and multi-location as you grow. Every tier is month-to-month — cancel anytime, keep everything we built.

Local SEO — Starter

Get found locally — the essentials, managed.

$99/mo
Month-to-month · cancel anytime
  • Google Business Profile setup & management
  • Citation / NAP cleanup & monitoring
  • Monthly rank + traffic report
  • Review monitoring
  • Core Web Vitals monitoring

Local SEO — Pro

Multi-location growth with competitor tracking & CRO.

$299/mo
Month-to-month · cancel anytime
  • Everything in Growth
  • 4 content pieces / month
  • Multi-location support
  • Competitor tracking
  • Conversion-rate optimization (CRO)
  • Priority edits

Bundle perk: 6 months of Local SEO — Growth free with a new website build ($900 value). Start a build →

Vs the standard

How this differs from a big-media SEO bundle

Side-by-side: what most agencies do vs how we do it.

Aspect Traditional approach ANTHONY. Edge
Pricing $500–1,500/mo, billed quarterly, 12-month contract $150/month flat, no contract, cancel anytime
Reporting Vague monthly PDF with "impressions" up 23% Live dashboard with real keyword positions and call tracking
Content production Outsourced to overseas writers, $200/post extra Written by Anthony for your specific service area, included
Google Business Profile posts Auto-generated stock content Hand-written weekly posts about your actual business
Citation building $200–500 one-time, then nothing Ongoing NAP audit across 50+ directories, included
Call tracking $50/mo add-on Included — see exactly which keyword drove the call
Cancellation 60-day notice + early termination fee Cancel any month. You keep everything we built.
Common Questions

Local SEO FAQ

Everything you need to know before you start.

How long does Local SEO take to show results?

You typically see your first ranking movements in 4–8 weeks (long-tail keywords moving from page 4 to page 2). Major commercial keywords usually move into the top 10 between months 3 and 6. By month 12, well-executed Local SEO compounds — most clients are getting more leads from organic search than from paid ads at half the cost.

Do you guarantee #1 rankings?

No, and you should not work with anyone who does. Google rankings are competitive and depend on factors no agency controls (your competitors' actions, Google algorithm updates, your own review velocity). What we guarantee is honest tracking, weekly work documented in your dashboard, and a clear monthly report. If we are not delivering, you cancel — no contract.

How much does Local SEO cost?

Local SEO comes in three tiers: Starter ($99/mo), Growth ($150/mo — our most popular), and Pro ($299/mo). Growth includes Local SEO, Google Business Profile management, on-page optimization, 1 blog post/month, keyword tracking, and a monthly report — with Edge hosting included. There are no per-keyword fees, no content surcharges, no citation-building add-ons. Compare to big-media agency bundles, which run $500–1,500/mo and often cap content at 1 post per month.

What's the difference between Local SEO and Google Business Profile management?

Local SEO is the broader discipline — it includes on-page work on your website, off-page work like citations and reviews, AND Google Business Profile. GBP management is one component of Local SEO, focused specifically on the Google Maps listing. We sell them bundled in the Local SEO — Growth tier because they reinforce each other; doing one without the other leaves money on the table.

Will Local SEO work for my business?

It works for any business whose customers physically visit (restaurant, salon, shop) or whose customers are searching for a local service (HVAC, plumbing, lawyer, contractor). It does NOT work for pure e-commerce shipping nationwide — that's national SEO, a different discipline. If you serve customers within a 50-mile radius, Local SEO is the highest-ROI marketing channel available.

Can I do Local SEO myself?

Yes, the moving parts are public — Google publishes guidelines, citation databases are searchable, and ranking trackers cost $30/mo. What you cannot DIY easily is the time: ongoing citation cleanup, weekly GBP posts, monthly content production, and the technical schema work. Most owners try DIY for 3 months, get frustrated, and hire it out. Skip step one.

What if I already have an SEO company?

Get a copy of your last 3 months of reports and the list of keywords they're tracking. If the reports are vague ('we increased impressions by 18%') and you cannot find a single commercial-intent keyword that's actually ranked you on page one, you're being charged a retainer for activity that does not move the needle. We will audit your current setup free and tell you honestly whether to fire them.

Do you do SEO for businesses outside Central NY?

Yes. About 60% of our SEO clients are in Rome / Utica / Syracuse, but the methodology works in any city. We have clients in Buffalo, Albany, and a handful out-of-state. The deeper expertise on Central NY just means we already know which directories matter locally and which Chamber memberships actually drive citation authority.

Sources & citations

  1. BrightLocal's 2023 Local Consumer Review Survey found 87% of consumers used Google to evaluate local businesses, up from 81% in 2021. — BrightLocal Local Consumer Review Survey, 2023
  2. The Google Maps 3-pack receives approximately 44% of all clicks for local search queries, with the #1 organic result receiving another 19%. — Backlinko, Local SEO statistics study (2023)
  3. 46% of all Google searches have local intent, per Google internal data shared at Google I/O 2022. — Google I/O 2022 keynote
  4. Google's local ranking algorithm weighs three primary factors: relevance, distance, and prominence (which includes review count and citation consistency). — Google Business Profile Help, Improve local ranking documentation
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