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ANTHONY.EST. 2026 · CNY(315) 316-2953Client PortalFREERun a Free AuditClient Portal

Custom Business Tools

Custom Business Tools is the service where ANTHONY. builds the internal app, customer portal, calculator, dashboard, or automation that does not exist as a SaaS product you can buy off the shelf. Think: a quote calculator for an HVAC company that pulls real-time fuel prices, a client portal for a law firm that lets clients sign documents and pay invoices, a job-tracking dashboard for a roofing crew that replaces a $300/mo subscription with a $0/mo internal tool, a lead-scoring webhook that auto-routes form submissions to the right salesperson. Pricing is custom because scope is custom — we quote after a free 30-minute scoping call. Most tools land between $1,500 and $7,500 for v1, with optional ongoing retainers for new features. You own the code, you own the data, and the tool is deployed on the same Cloudflare edge stack that runs the rest of your business — meaning it scales from 100 to 100,000 users without infrastructure changes.

QUICK ANSWER

Custom web apps and automation tools built for your business. From client portals to lead capture systems — built to save you time and grow your revenue.

Starting at Custom pricing. See full pricing →

BUILT FOR

Who this is for

If any of these sound like your business, this is the right fit.

  • Owners paying $200+/mo for a SaaS that does 30% of what they actually need
  • Service businesses with a repetitive manual process eating 5+ hours/week (quoting, scheduling, invoicing)
  • Companies that want to offer clients a portal (login, see status, pay invoice) without subscribing to a $99/mo portal product
  • Multi-location businesses needing an internal dashboard that aggregates data from QuickBooks, GBP, and form submissions
  • Anyone who has said the words "I wish there was a tool that just..."
PRICING SNAPSHOT

Starting at Custom

One-time project fee.

What's included

  • Free 30-minute scoping call
  • Firm fixed-price quote before any commitment
  • 1-week sprints with weekly demos
  • Full source code ownership
  • Deployment to Cloudflare Workers edge stack
  • Integration with your existing CRM / Stripe / QuickBooks
  • 30 days post-launch support

Optional add-ons

  • + Ongoing maintenance retainer — $400/mo (5 hrs)
  • + Hourly post-launch work — $85/hr
  • + Custom Web Design — $999

See the full pricing breakdown →

OUTCOMES

What changes after we work together

Real metrics our clients see, not vanity numbers.

Time saved per week on repetitive ops

5–15 hours manually quoting, scheduling, invoicingUnder 1 hour with the right tool

Monthly SaaS replacement savings

$200–800/mo in overlapping SaaS subs$0/mo — your tool, your code, your infrastructure

Lead response time

4–24 hours (manual routing)Under 60 seconds (auto-routed via webhook)

Customer experience

Email back-and-forth for everythingSelf-serve portal — clients see status, sign docs, pay
THE WORKFLOW

How we work

A structured approach to ensure your project stays on track.

1
Logic Mapping

We diagram your business logic to ensure the tool solves the real problem.

2
Agile Development

Rapid prototyping and feedback loops to ensure the final tool is exactly what you need.

3
Integration

Connecting your new tool to your existing CRM, email, and payment systems.

KEY BENEFITS

Why this stack wins

We focus on the metrics that actually drive calls and revenue.

Automated Operations

Remove manual work from your day with tools that handle repetitive tasks automatically.

Competitive Advantage

Offer your clients tools and portals that your competitors do not have.

Scalable Tech

Our tools grow with your business, from your first 100 customers to your first 10,000.

VS THE STANDARD

How this differs from the standard approach

Side-by-side: what most agencies do vs how we do it.

AspectTraditional approachANTHONY. Edge
What you getA SaaS subscription that does 70% of what you needA custom tool that does 100% of what you need — and nothing you don't
Pricing model$50–500/mo SaaS, scales with seat countOne-time build cost; minimal hosting (Cloudflare Workers)
OwnershipYour data is the SaaS company's. They can change pricing or shut down.You own the code and the data. Hosted on your own infrastructure.
IntegrationsIf they don't already integrate with your CRM, you're stuckBuilt to integrate with whatever you already use (QuickBooks, Stripe, Twilio, etc.)
CustomizationSettings and toggles. Don't ask for new features.Iterative — v2 features added as your business evolves
Vendor riskSaaS gets acquired, sunsets the product, doubles the priceNo vendor — the tool is yours forever
COMMON QUESTIONS

FAQ

Everything you need to know about this service.

Sources & citations

  1. Gartner reports that the average small business uses 110 SaaS applications as of 2023, up from 80 in 2020 — a 38% increase in SaaS sprawl in three years. Gartner SaaS Spend Management research (2023)
  2. BetterCloud found that companies spend an average of $7,900 per employee per year on SaaS, with 30–40% of seats unused at any given time. BetterCloud State of SaaSOps Report, 2023
  3. Cloudflare Workers can scale from zero to millions of requests per second on a single deployment, with no infrastructure changes and a free tier of 100,000 requests/day. Cloudflare Workers pricing and limits documentation