Custom Business Tools
Custom Business Tools is the service where ANTHONY. builds the internal app, customer portal, calculator, dashboard, or automation that does not exist as a SaaS product you can buy off the shelf. Think: a quote calculator for an HVAC company that pulls real-time fuel prices, a client portal for a law firm that lets clients sign documents and pay invoices, a job-tracking dashboard for a roofing crew that replaces a $300/mo subscription with a $0/mo internal tool, a lead-scoring webhook that auto-routes form submissions to the right salesperson. Pricing is custom because scope is custom — we quote after a free 30-minute scoping call. Most tools land between $1,500 and $7,500 for v1, with optional ongoing retainers for new features. You own the code, you own the data, and the tool is deployed on the same Cloudflare edge stack that runs the rest of your business — meaning it scales from 100 to 100,000 users without infrastructure changes.
QUICK ANSWER
Custom web apps and automation tools built for your business. From client portals to lead capture systems — built to save you time and grow your revenue.
Starting at Custom pricing. See full pricing →
Who this is for
If any of these sound like your business, this is the right fit.
- Owners paying $200+/mo for a SaaS that does 30% of what they actually need
- Service businesses with a repetitive manual process eating 5+ hours/week (quoting, scheduling, invoicing)
- Companies that want to offer clients a portal (login, see status, pay invoice) without subscribing to a $99/mo portal product
- Multi-location businesses needing an internal dashboard that aggregates data from QuickBooks, GBP, and form submissions
- Anyone who has said the words "I wish there was a tool that just..."
Starting at Custom
One-time project fee.
What's included
- Free 30-minute scoping call
- Firm fixed-price quote before any commitment
- 1-week sprints with weekly demos
- Full source code ownership
- Deployment to Cloudflare Workers edge stack
- Integration with your existing CRM / Stripe / QuickBooks
- 30 days post-launch support
Optional add-ons
- + Ongoing maintenance retainer — $400/mo (5 hrs)
- + Hourly post-launch work — $85/hr
- + Custom Web Design — $999
What changes after we work together
Real metrics our clients see, not vanity numbers.
Time saved per week on repetitive ops
Monthly SaaS replacement savings
Lead response time
Customer experience
How we work
A structured approach to ensure your project stays on track.
We diagram your business logic to ensure the tool solves the real problem.
Rapid prototyping and feedback loops to ensure the final tool is exactly what you need.
Connecting your new tool to your existing CRM, email, and payment systems.
Why this stack wins
We focus on the metrics that actually drive calls and revenue.
Automated Operations
Remove manual work from your day with tools that handle repetitive tasks automatically.
Competitive Advantage
Offer your clients tools and portals that your competitors do not have.
Scalable Tech
Our tools grow with your business, from your first 100 customers to your first 10,000.
How this differs from the standard approach
Side-by-side: what most agencies do vs how we do it.
| Aspect | Traditional approach | ANTHONY. Edge |
|---|---|---|
| What you get | A SaaS subscription that does 70% of what you need | A custom tool that does 100% of what you need — and nothing you don't |
| Pricing model | $50–500/mo SaaS, scales with seat count | One-time build cost; minimal hosting (Cloudflare Workers) |
| Ownership | Your data is the SaaS company's. They can change pricing or shut down. | You own the code and the data. Hosted on your own infrastructure. |
| Integrations | If they don't already integrate with your CRM, you're stuck | Built to integrate with whatever you already use (QuickBooks, Stripe, Twilio, etc.) |
| Customization | Settings and toggles. Don't ask for new features. | Iterative — v2 features added as your business evolves |
| Vendor risk | SaaS gets acquired, sunsets the product, doubles the price | No vendor — the tool is yours forever |
FAQ
Everything you need to know about this service.
Sources & citations
- Gartner reports that the average small business uses 110 SaaS applications as of 2023, up from 80 in 2020 — a 38% increase in SaaS sprawl in three years. — Gartner SaaS Spend Management research (2023)
- BetterCloud found that companies spend an average of $7,900 per employee per year on SaaS, with 30–40% of seats unused at any given time. — BetterCloud State of SaaSOps Report, 2023
- Cloudflare Workers can scale from zero to millions of requests per second on a single deployment, with no infrastructure changes and a free tier of 100,000 requests/day. — Cloudflare Workers pricing and limits documentation
Related services
Often combined with this work to compound results.
Custom Web Design
Custom websites designed to look great, load fast, and turn visitors into customers. Built from scratch for your business.
Managed Hosting & Support
Fast, secure website hosting with hands-on support. We handle updates, security, and backups so you do not have to think about it.
Email & Domain Setup
Professional business email at your own domain — set up and ready to use. We handle Neo Mail, Google Workspace, or whichever provider fits your business.