Sites in 5 days from $999. No templates.
Hand-coded websites for Central NY businesses. Refundable until you approve. 60 days of VertaFlow CRM included. No retainer.
Want to see what we've built first? See recent work →
What you actually get vs. what else is out there
Three honest comparisons against the alternatives our customers consider. No bashing, no inflated claims.
| ANTHONY. | Wix / Squarespace | Local CNY shop | Townsquare / Hibu | |
|---|---|---|---|---|
| Cost to start | $0 (Flex Lease) or $999 one-time | $192–$540/yr | $3K–$8K upfront | $199–$399/mo (locked in 12-mo) |
| Time to launch | 5 days from intake | You build it; weeks if you're new | 6–12 weeks typical | 4–6 weeks |
| Refundable until you approve | Yes | 14-day refund window | Deposit usually non-refundable | No (multi-year contract) |
| Hand-coded (no template) | Yes | No — drag-and-drop blocks | Usually a WordPress theme | Templated platform |
| CRM included | 60 days of VertaFlow CRM | No | No | Bundled, but you can't take data out |
| You own the code + domain | Yes — exportable, no lock-in | No (proprietary platform) | Yes | No (platform-locked) |
| Best for | Local service businesses + small brands | Hobby sites, fast portfolios | Larger budgets, in-person rapport | Multi-location franchises |
Where we're NOT the right fit: If you need a Shopify storefront, a 50-person editorial CMS, or a mobile app, we'll point you somewhere better. See how we build for the full tradeoffs.
VertaFlow CRM — The CRM we built for our own clients
Restaurants, contractors, agencies — the same studio that hand-codes their websites also runs the CRM that handles their leads, invoices, and pipelines. One company, two brands, one accountable team.
See VertaFlow →Four services. One person.
Designed, built, shipped, and maintained by the same hands. You always know who is accountable.
Custom websites
Custom websites designed to look great, load fast, and turn visitors into customers. Built from scratch for your business.
Learn more → 02 · RESCUE
Audit & rebuild
Fix a slow, outdated, or broken website. We rebuild for speed, mobile friendliness, and better Google rankings.
Learn more → 03 · HOST
Managed hosting
Fast, secure website hosting with hands-on support. We handle updates, security, and backups so you do not have to think about it.
Learn more → 04 · RANK
Local SEO
Help your business show up when local customers search on Google. We optimize your website, manage your Google Business Profile, and track your rankings.
Learn more →From audit to live in weeks, not months.
No deposit until you have seen the audit. No final payment until you sign off on the build. Plain English the whole way.
Free audit, 24 hours
Send your URL. You get a real Lighthouse report and a plain-English summary of what's costing you calls. No deposit, no sales call.
Quoted to scope
If we're a fit, you get a flat quote based on what you actually need — not a generic price tier. 50% to start, 50% when you sign off on the live preview.
Designed and built by me
I write the code, do the design, and handle the SEO setup. You see progress weekly. Nothing launches until you say it is ready.
Shipped and supported
Live in a few weeks, monitored after, and supported personally — not by a help desk. One studio, one point of contact, end to end.
In the Marine Corps, “good enough” doesn’t exist. You ship clean, execute with precision, and you don’t hand something off until it’s right. I carry that into every site I build.— ANTHONY · Founder
Built for businesses you’d recognize from down the road.
Run your site through the same audit I use.
Real Google Lighthouse scores — Performance, SEO, Accessibility, Best Practices — in about 30 seconds. No sales call, no email gate. Just the report.
No hourly games. No bait pricing.
Every project is quoted to actual scope, not a generic tier. Two starting points:
Plain-language posts for Main Street America.
Google Business Profile: The 2026 Playbook for CNY Service Businesses
GBP changed fast — AI calling, freshness pressure, visual ranking, and Ask Maps. Here is a Central New York field guide for plumbers, HVAC, and home-service crews who live in the Map Pack.
Upstate NY Local SEO 2026
How plumbers, HVAC, landscapers, and contractors across Albany, Syracuse, Rochester, Buffalo, and the Capital Region can win Google Maps and local search without NYC-sized budgets.
Seasonal SEO in Central New York
How seasonal businesses in Central New York can use local SEO, content planning, and profile updates to stay visible year-round.
Get the audit. Then decide.
Before you go
See what Google sees on your site.
Real Lighthouse audit. Performance, SEO, Accessibility, Best Practices. Plain-English summary in 30 seconds. Always free.
No credit card. No sales call. We don't email a sales sequence.