The Long Beach Handyman
A custom handyman website for a contractor in Long Beach, CA — built turn-key so the owner can manage content and track site performance without relying on a developer.
Problem
This Long Beach handyman needed a professional website he could run himself — update service pages, swap project photos, and change copy without hiring a developer every time. He also needed a mobile-friendly design and visibility into site traffic and search performance.
Solution
We designed and built a custom small business website on a headless CMS, giving the owner full control of every page from a visual dashboard. Contact forms route to his inbox, Google Analytics and Search Console track traffic and local search rankings, and an interactive service area map clarifies coverage in Long Beach and surrounding cities.
Outcome
The Long Beach Handyman is positioned to feel more credible on first click, communicate services more clearly, and move visitors toward an estimate or direct contact without friction.
Problem
This Long Beach handyman needed a professional website he could run himself — update service pages, swap project photos, and change copy without hiring a developer every time. He also needed a mobile-friendly design and visibility into site traffic and search performance.
Approach
We designed and built a custom small business website on a headless CMS, giving the owner full control of every page from a visual dashboard. Contact forms route to his inbox, Google Analytics and Search Console track traffic and local search rankings, and an interactive service area map clarifies coverage in Long Beach and surrounding cities.
Highlights
- Owner-managed CMS: Built on Storyblok, a headless content management system that lets the owner update service pages, project photos, and website copy from a visual dashboard.
- Built-in lead capture: Every contact form runs through Web3Forms so lead inquiries go straight to the owner's inbox in real time.
- Analytics and Search Console: Google Analytics and Google Search Console are connected from day one, giving the owner clear visibility into website traffic, page performance, local search rankings.
- Near-perfect Lighthouse performance: Custom-coded in Next.js with React Server Components — a lean stack that ships minimal JavaScript for content pages.
- Interactive service area map: An embedded Google Maps integration highlights every neighborhood and city the handyman serves across Long Beach, CA.
Why this build works
The strongest project pages do not just look polished. They reduce hesitation, clarify the offer, and make the next step feel obvious. That is the standard this case study was designed around.