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ANTHONY. vs Wix
Template ceilings vs bespoke infrastructure
Wix optimizes for speed-to-publish, not speed-to-load or differentiation in competitive local SERPs. We trade templates for hand-built IA, performance budgets, and CRM-connected conversion paths.
This route is a scaffold for long-form comparison tables, objection handling, and FAQ schema — publish deeper sections as your paid search and SEO experiments dictate.